William A. Prince Creative Director / Brand, Experience & Applied AI
In Brooklyn — Open to conversations
Index 01 / Position Brooklyn, NY · 40.6782°N Est. 2000 / Active — EST
▸ 01 / Position

Emerging presents. Possible futures.

Output ▸ Spatial Intelligence

I work at the edge between spatial design and applied AI. My practice spans commissioned work for organizations including Google, Adidas, Ford, and Gucci, and independent research that runs alongside and often ahead of it.

Currently Creative Director of Gensler's Brand Experience Design studio and founder of Spacecraft, an independent research practice encoding design intelligence into AI systems.

Spec / 01.B Capabilities × 5
01Interface SystemsPhysical / Ambient
02Brand StrategyPlaybook / Governance
03Interactive EnvironmentsEncoded / Embedded
04Speculative ResearchArtifact / Prototype
05Applied AIPipeline / Agent
▸ 02 / Selected Work
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▸ 03 / Practice — Currently
The work I'm doing now.
Active research
& AI tooling
Most portfolios end at "previously." This is the part that matters more.

Research, rollouts, and the AI tooling currently being built inside design practice.

  • ▸ Now
    Building an agentic design studio.Spacecraft / Independent practice
  • ▸ Now
    Building Gensler's Applied AI practice area from the inside.Spatial reasoning workflows / VLMs
  • ▸ 2024
    Led Gensler's Global AI Committee — phased rollout across 56 offices, 7,000 employees.IP protection & governance frameworks
  • ▸ 2025
    Building a text-to-building plugin for Rhino with a custom agentic geometry kernel.Spacecraft / Geometry-accountable AI workflows
  • ▸ 2022
    PARC acquired by Accenture as the New Realities Studio.18-person studio / NYC & Paris
▸ Previously
Founder of PARC (2011–2022, acquired by Accenture). Lead, User Experience at Google (Interactive Spaces, 2009–2011). Earlier: OMA / AMO with Rem Koolhaas in Rotterdam, and Rockwell Group in NYC. M.Arch with Distinction, Harvard GSD.